Expo West Trade Show Booth

How does a brand relaunch translate into an experience?

Client: Sir Kensington’s
Studio: In House
Role: Lead Designer
Illustration: Julie McLaughlin


Sir Kensington’s rebrand was positioned to launch the week of Expo West—the largest natural product trade show in the US. We also were launching Vinaigrettes as a new product line. We needed to feature both the rebrand and the product launch in the trade show booth, highlighting what was new while still making sure the people who already knew and loved the brand could find and recognize us.


We wanted to showcase the new brand while still featuring some of the most memorable elements of Sir Kensington’s booth at previous trade shows—charming copy, bold colors, and the character Sir Kensington himself.

The booth layout allowed for three experiences. The right had tables and chairs for meetings, the left had stadium style seating for casual hangouts and photo-ops, while the center featured countertop sampling and more information about our products. Product wrapped in the new branding was set on backlit product shelves to let it shine.

We made a bold announcement leading with midnight blue on the booth itself, while supplementary materials provided pops of color—just as our condiments do on a plate. We collaborated with Lauren Meyer to create custom pillows as extra touches to soften the space. Custom aprons from Hedley and Bennet created a culinary-forward uniform for all staff at the event.


The rebrand and new product launch were well received with feedback that both were a natural transition for Sir Kensington’s as a brand.

In the news

The Dieline
e29 Marketing